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How To Select the Right Social Media Tools for Your Business
When selecting a tool for your brand, there are many excellent alternatives and so many incredible, time-saving capabilities that it’s challenging to determine which one is best for you. Each tool...
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Instead of Persuasion, Work on Alignment With Prospective Clients
In selling, it is typically assumed that you must learn persuasion tactics. Persuasion strategies do work… but only for the short-term. Do you enjoy having to convince or persuade people to buy from...
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What Is Authenticity in Business?
What do I mean by “authenticity” in the context of business and marketing, especially for us self-employed professionals? Authenticity is to practice having no agenda, other than these purposes:...
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Conversion Rates? Authentic Solopreneurs Don’t Have to Worry About It.
There’s so much talk in marketing about increasing “conversion rates” — which may mean how many webpage visitors buy your product, or how many opt into your email list. The marketer is making the...
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True Dedication to Service Brings Longevity of Business
It’s sad to see many of the peers I started with in business a decade ago are no longer updating their public presences (social media and website). Back then, we all talked a big game about being...
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Don’t Fixate on “Growing an Email List”… Instead, Grow a Holistic Audience.
“How do I grow my email list?” I’ve been asked this question for years. People hear from business experts that building an email list is the most important thing to do in marketing. It’s a myopic...
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Go Where You’re Respected.
Years ago, I received a simple piece of career advice: “Go where you’re respected.” — eco-entrepreneur Paul Hawken These 4 words have guided my career It applies to marketing too — aim to sell only...
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The Most Secure Investment
Cryptocurrency is a gamble. The stock market is volatile. Shockingly, even bonds don’t feel safe anymore. The best investment for most of us is – and has always been – in improving our own...
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Understanding Your Audience
Whether you are writing an article or selling a product, the ability to reach your target audience comes down to how well you understand to whom you are speaking. It’s not enough to look at data...
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Your True Fans — Focus on Them Instead of Getting ‘More Traffic’
Some marketing experts want you to focus on “list-building” or getting lots of “traffic”. It can make us start to do things that are inauthentic. For example, using “lead magnets” to grow an email...
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Should You Create ‘Irresistible’ Offers?
Check out the following lines. It’s from a sales page by people I like and respect, but there are some outdated, manipulative ideas: You’ll learn secrets for sharing what you do that produce instant...
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Content Ideas for Coaches & Facilitators
Coaches often tell me: “Because I’m not a consultant or teacher, I can’t create content.” This is certainly an example of a limiting belief and it prevents many coaches from experiencing a greater...
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Six Tips to Customize and Improvise Your Presentation
Many speakers at conferences give a standard pre-packaged presentation. They prepare it in advance and give a competent performance but they miss the chance to really connect with the audience. Good...
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FOMO Marketing vs. Kindness Toward Your Audience
“There are only TWO spots left in the program. Sign up now!” …is the sort of marketing message we might receive from a conventional marketer. It seems to me that they haven’t taken the care to...
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Purity of Intention in Your Marketing
I’ve noticed that many service providers who consider themselves “spiritual” often toss their spirituality out the window when it comes to marketing. For example, when they’re taught to use a...
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Must You Focus on Just 1 Niche?
A reader wrote this to me: “My passion is to help people lead a happy life. I want to help people achieve fulfillment in 3 important areas of their lives… relationships, finances, and career. As...
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The Means Never Justify the Ends — If You Care About Your Values
Your ambitions, no matter how big, are not wrong as long as they align with your values. However, the more attached to your timeline, the more you’re in danger of “means to an end” thinking, which is...
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Stuck on Defining Your Niche? Build an Audience First.
When creating your authentic business, you might get stuck defining your “niche”, or figuring out your “target market.” Maybe you’re trying to get clarity too early in your business. You’re under the...
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15 Secrets of Really Persuasive People
You know those people who can convince anyone of almost anything? Dr. Travis Bradberry shows you how you can be one, too. ___ Whether you’re convincing your boss to fund your project or your...
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Create Your Content for One Caring Person
Many blocks to creating content can be dissolved with one shift: Make your content for just one person at a time. Don’t write for “the world”. Don’t make videos for “your audience.” For many of us,...
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